Chris Trumbull
Digital Strategy & Marketing Leader | AI Innovation & Technology Delivery
Cleveland, OH440-463-2536hello@christrumbull.comlinkedin.com/in/chris-trumbull
Summary
I help organizations scale digital capabilities through AI-enabled strategy and enterprise delivery. Over 15+ years, I've built marketing practices from zero to $6M+ in managed spend, led $3M+ portfolios of 15+ enterprise accounts, and launched AI products that drove measurable efficiency gains for clients like Patterson Companies and United Community Bank. I connect executive vision with technical execution—most recently cutting internal agency workflows by 50% through AI automation while shipping production-ready features for enterprise clients. I build teams, own outcomes, and turn roadmaps into revenue.
Experience
Chris Trumbull, LLC
- Serve as fractional marketing lead for a B2B IoT engineering firm, setting positioning, paid search, and website strategy.
- Built 3 WordPress sites in 2026 using agentic development workflows, reducing cost and build time while maintaining custom functionality for client applications.
- Managed $25K monthly paid media budget across multiple clients, owning channel strategy, campaign execution, and performance reporting.
BlueModus
- Reduced manual effort in contract writing, estimating, and forecasting by 50% by building internal AI workflows.
- Owned AI strategy for $3M+ client portfolio (15+ enterprise accounts including Patterson Companies, United Community Bank, National Registry of EMTs, and Blue Rhino), driving product innovation and retention.
- Facilitated executive AI workshops that shipped 3 production features: event assistant (AMGA), AEO content-scoring tool (RILA, Advancial), and personalized advice engine, demonstrating AI integration ROI to C-suite stakeholders.
- Managed 15+ enterprise accounts with retainers up to $100K/month, delivering $1M+ in new website builds and individual projects valued at $500K.
- Led a 10-person delivery team spanning project management, solution architecture, QA, and development; wrote performance reviews and sat on the hiring committee.
- Built 2-year client roadmaps with quarter-by-quarter plans tied to business goals.
- Found banking client’s rate and loan-requirement systems were disconnected, and led the real-time API integration that raised loan leads 30%.
- Consolidated 6 acquired brands into Patterson Companies’ digital platform while protecting each brand’s reputation and search equity.
- Launched 3 enterprise websites on the Kentico DXP as lead product owner and business analyst, including a rebuild that merged every division of RILA’s legacy site into 1 platform.
Xngage
- Built agency's digital marketing practice from zero to $6M+ in annual managed ad spend across 5 B2B clients, establishing the service line as a new revenue driver.
- Hired and managed 2 marketing managers, establishing KPI frameworks benchmarked against industry standards to ensure consistent client performance measurement.
- Directed comprehensive account audits, identifying misreported results and optimizing allocation to reduce monthly costs by 20% while driving improved campaign performance.
- Delivered 5 enterprise B2B ecommerce builds on Optimizely Commerce, integrating ERP, PIM, VMI, and POS systems for clients including Cleaver-Brooks and EIS.
- Led a 25-person technical team across 10 retained enterprise accounts, including Consolidated Supply, Amerhart, and Steiner Electric, while managing cross-functional delivery and client escalations.
- Set agency-wide standards at both ends of a build: a buyer-journey survey method for discovery, and QA checks for technical SEO, UX, and ADA accessibility before launch.
ToTH Mktg
- Architected agency delivery and operational infrastructure hired a core 4-person team, established vendor and contractor network, and set cross-functional standards for creative, development, and marketing.
- Led strategy and onboarding for 12 clients including Fit Technologies and Cleveland Clinic, where I directed design and development of a patient-facing sleep-study app.
- Created the brand and launch campaigns for The Lake District, a new development in Lakeland, Tennessee, helping fill 250+ townhomes and lots and 20+ commercial plots.
- Built a lead pipeline for Zukerman Law that raised leads 400% in its target practice areas.
VividFront
- Led strategy and delivery for the Big Fig Mattress launch: created the name, brand, and influencer program, generated $1M in pre-sales (500+ mattresses), and averaged $1M in monthly sales through year 1.
- Scaled development team from 1 to 7 while managing 50+ client accounts including Burton Snowboards, Raising Cane's, Anheuser-Busch, and Mercedes-Benz.
- Led Ashland University’s MBA campaign with the Dean of the business school: 2,500+ leads in year 1, more than 50% qualified, filling 3 cohorts against 1 the year before.
- Delivered the WÜSTHOF Knife Finder: engaged traffic rose 200%+, 80% of users finished the quiz, and average order value rose 30%.
- Created “VividFront Base” standard WordPress and Magento templates that built technical SEO and responsive design into every project.
- Replatformed Mr. Beams to Magento as project manager, marketer, and developer; online sales went from $30K to $100K a month in 6 months and reached $500K a month within a year.
- Launched Guardian Technologies’ Auto-Guard filter subscription (filter sales up 300% year over year) and OnDeck Capital’s small-business loan finder (sales pipeline up 5x).
- Transitioned agency from spreadsheets to Jira and Bitbucket while serving as project manager, QA lead, and WordPress/Magento developer.
Skills & Technologies
Leadership: Account Growth & Retention, Portfolio Management, Process Design, Team Building & Hiring
AI: Agentic Development, AI Workflow Automation, Answer Engine Optimization (AEO)
Project & Product Delivery: Agile / Scrum, Budget & Scope Management, Business Analysis & Requirements, Product Ownership, Project Management, Risk & Change Management, Vendor Management
Strategy: Brand & Product Launch, Digital Strategy & Transformation, Go-to-Market Strategy, Strategic Planning
Marketing and Growth: Conversion Rate Optimization, Demand & Lead Generation, Marketing Analytics & KPI Frameworks, Paid Media Management, SEO & Technical SEO
Analytics: Adobe Analytics, Google Analytics, Looker Studio, Mixpanel, Power BI
DXP and CMS: Adobe Commerce (Magento), Drupal, Kentico Xperience, Optimizely Commerce, Sitefinity, WordPress
Marketing: AdRoll, Constant Contact, Google Ads, Mailchimp, Remarkety, Vertical Response
Delivery & Management: AWS, Azure DevOps, Bitbucket, Confluence, GitHub, Jira
AI Tools: Claude, Copilot, OpenAI
Integrations: ERP, PIM, Point of Sale, Punchout, VMI
Certifications
Google Ads & Analytics · AdRoll Agency Partner · Kentico Sales, Marketer & Support · Progress Sitefinity Sales & Marketing