Resume & Background
Chris Trumbull
Digital Strategy & Marketing Leader | AI Innovation & Technology Delivery
I help organizations scale digital capabilities through AI-enabled strategy and enterprise delivery. Over 15+ years, I've built marketing practices from zero to $6M+ in managed spend, led $3M+ portfolios of 15+ enterprise accounts, and launched AI products that drove measurable efficiency gains for clients like Patterson Companies and United Community Bank. I connect executive vision with technical execution—most recently cutting internal agency workflows by 50% through AI automation while shipping production-ready features for enterprise clients. I build teams, own outcomes, and turn roadmaps into revenue.
15+
Years
$200M+
Revenue
80+
Clients
Impact
Success Stories
400%
More Leads in 6 Months
Built a Lead Pipeline for a Criminal Defense Firm
Zukerman Law
I organized paid search, SEO and landing pages around the 4 practice areas the firm most wanted to grow. Within 6 months leads in those areas rose 400%, and they were well qualified.
$500K
Average Monthly Sales
Rebuilt the Store and the Strategy Behind It
Mr. Beams
I moved Mr. Beams to Magento as project manager, marketer and developer at once. Monthly online sales surged from $30k passed $100K within 6 months and hit $500K within a year.
100%
WCAG 2.1 AA Passing
Rebuilt a Lifeline for Families with AI
Jewish Women in Action
I was the whole team on a ground-up rebuild of Northeast Ohio’s directory of 1,900+ special needs providers. I used agentic AI development to do it, which took the Lighthouse accessibility score from 91 to 100 and cut mobile load time from 4.6 to 2.7 seconds.
4 → 1
Unified Divisions
Turned 4 Separate Websites Into One Leading Voice
Retail Industry Leaders Association
RILA’s website was really 4 sites, each division with its own look, all on an unsupported, decade-old platform. I led the rebuild that brought them together on the current Kentico platform under one brand, and the new homepage went from 42 accessibility issues to 0.
Core Expertise
Leadership
Account Growth & Retention
Portfolio Management
Process Design
Team Building & Hiring
AI
Agentic Development
AI Workflow Automation
Answer Engine Optimization (AEO)
Project & Product Delivery
Agile / Scrum
Budget & Scope Management
Business Analysis & Requirements
Product Ownership
Project Management
Risk & Change Management
Vendor Management
Strategy
Brand & Product Launch
Digital Strategy & Transformation
Go-to-Market Strategy
Strategic Planning
Marketing and Growth
Conversion Rate Optimization
Demand & Lead Generation
Marketing Analytics & KPI Frameworks
Paid Media Management
SEO & Technical SEO
Technologies
Download Full Resume
Analytics
Adobe Analytics
Google Analytics
Looker Studio
Mixpanel
Power BI
DXP and CMS
Adobe Commerce (Magento)
Drupal
Kentico Xperience
Optimizely Commerce
Sitefinity
WordPress
Marketing
AdRoll
Constant Contact
Google Ads
Mailchimp
Remarkety
Vertical Response
Delivery & Management
AWS
Azure DevOps
Bitbucket
Confluence
GitHub
Jira
AI Tools
Claude
Copilot
OpenAI
Integrations
ERP
PIM
Point of Sale
Punchout
VMI
Work History
2009 – Present
2023 – 2025
2019 – 2023
2018 – 2019
2012 – 2017
Chris Trumbull, LLC
Consulting Practice
Digital Strategy & AI Consultant
August 2009 – Present
- Serve as fractional marketing lead for a B2B IoT engineering firm, setting positioning, paid search, and website strategy.
- Built 3 WordPress sites in 2026 using agentic development workflows, reducing cost and build time while maintaining custom functionality for client applications.
- Managed $25K monthly paid media budget across multiple clients, owning channel strategy, campaign execution, and performance reporting.
BlueModus
Full-time
1 promotion
Senior Strategic Director
July 2024 – December 2025
- Reduced manual effort in contract writing, estimating, and forecasting by 50% by building internal AI workflows.
- Owned AI strategy for $3M+ client portfolio (15+ enterprise accounts including Patterson Companies, United Community Bank, National Registry of EMTs, and Blue Rhino), driving product innovation and retention.
- Facilitated executive AI workshops that shipped 3 production features: event assistant (AMGA), AEO content-scoring tool (RILA, Advancial), and personalized advice engine, demonstrating AI integration ROI to C-suite stakeholders.
Strategic Director
August 2023 – July 2024
- Managed 15+ enterprise accounts with retainers up to $100K/month, delivering $1M+ in new website builds and individual projects valued at $500K.
- Led a 10-person delivery team spanning project management, solution architecture, QA, and development; wrote performance reviews and sat on the hiring committee.
- Built 2-year client roadmaps with quarter-by-quarter plans tied to business goals.
- Found banking client’s rate and loan-requirement systems were disconnected, and led the real-time API integration that raised loan leads 30%.
- Consolidated 6 acquired brands into Patterson Companies’ digital platform while protecting each brand’s reputation and search equity.
- Launched 3 enterprise websites on the Kentico DXP as lead product owner and business analyst, including a rebuild that merged every division of RILA’s legacy site into 1 platform.
Xngage
Full-Time
1 promotion
Director of Client Marketing
May 2020 – August 2023
- Built agency's digital marketing practice from zero to $6M+ in annual managed ad spend across 5 B2B clients, establishing the service line as a new revenue driver.
- Hired and managed 2 marketing managers, establishing KPI frameworks benchmarked against industry standards to ensure consistent client performance measurement.
- Directed comprehensive account audits, identifying misreported results and optimizing allocation to reduce monthly costs by 20% while driving improved campaign performance.
Senior Project Manager, Innovation
August 2019 – May 2020
- Delivered 5 enterprise B2B ecommerce builds on Optimizely Commerce, integrating ERP, PIM, VMI, and POS systems for clients including Cleaver-Brooks and EIS.
- Led a 25-person technical team across 10 retained enterprise accounts, including Consolidated Supply, Amerhart, and Steiner Electric, while managing cross-functional delivery and client escalations.
- Set agency-wide standards at both ends of a build: a buyer-journey survey method for discovery, and QA checks for technical SEO, UX, and ADA accessibility before launch.
ToTH Mktg
Full-time
Director of Client Strategy
February 2018 – July 2019
- Architected agency delivery and operational infrastructure hired a core 4-person team, established vendor and contractor network, and set cross-functional standards for creative, development, and marketing.
- Led strategy and onboarding for 12 clients including Fit Technologies and Cleveland Clinic, where I directed design and development of a patient-facing sleep-study app.
- Created the brand and launch campaigns for The Lake District, a new development in Lakeland, Tennessee, helping fill 250+ townhomes and lots and 20+ commercial plots.
- Built a lead pipeline for Zukerman Law that raised leads 400% in its target practice areas.
VividFront
Full-time
2 promotions
Lead Technical Project Manager
January 2014 – August 2017
- Led strategy and delivery for the Big Fig Mattress launch: created the name, brand, and influencer program, generated $1M in pre-sales (500+ mattresses), and averaged $1M in monthly sales through year 1.
- Scaled development team from 1 to 7 while managing 50+ client accounts including Burton Snowboards, Raising Cane's, Anheuser-Busch, and Mercedes-Benz.
- Led Ashland University’s MBA campaign with the Dean of the business school: 2,500+ leads in year 1, more than 50% qualified, filling 3 cohorts against 1 the year before.
- Delivered the WÜSTHOF Knife Finder: engaged traffic rose 200%+, 80% of users finished the quiz, and average order value rose 30%.
- Created “VividFront Base” standard WordPress and Magento templates that built technical SEO and responsive design into every project.
Senior Project Manager
May 2013 – January 2014
- Replatformed Mr. Beams to Magento as project manager, marketer, and developer; online sales went from $30K to $100K a month in 6 months and reached $500K a month within a year.
- Launched Guardian Technologies’ Auto-Guard filter subscription (filter sales up 300% year over year) and OnDeck Capital’s small-business loan finder (sales pipeline up 5x).
Project Manager
May 2012 – May 2013
- Transitioned agency from spreadsheets to Jira and Bitbucket while serving as project manager, QA lead, and WordPress/Magento developer.
References
What Colleagues Say
Additional references available upon request.
“Chris was our lead partner in reimagining the front-end design and user experience for RBFF's website. His impact was both immediate and profound, pushing our digital presence to be at the forefront of technology and user-centric design.
Chris possesses an exceptional eye for design and was adept at refining the user journey to be more intuitive, engaging, aesthetic, and accessible. He excelled at articulating his vision, listening to our business goals, and translating our needs into tangible, high-impact design and technology solutions.”
Charles Neville
Software Developer
Recreational Boating & Fishing Foundation
“I had the pleasure of working with Chris at BlueModus, and he quickly became one of my most trusted collaborators. Chris has a real talent for building strong, authentic relationships with clients—grounded in trust, transparency, and mutual respect.
What sets Chris apart is his ability to have honest, productive conversations about goals, expectations, and challenges. Clients genuinely appreciate his clear communication style and his commitment to doing what’s best for them. He’s also incredibly easy to work with—collaborative, thoughtful, and always calm under pressure.
Any team would be lucky to have Chris onboard. He brings a rare combination of strategic insight, client empathy, and steady professionalism to every project.”
Briana Kerensky
Senior Project Manager
BlueModus
“Working with Chris was truly a standout experience. He brings a rare blend of optimism, responsiveness, and genuine expertise that makes every interaction both productive and enjoyable. Chris has a remarkable ability to read clients—quickly understanding their needs, challenges, and goals—and he makes those goals his own.
He consistently delivers thoughtful, strategic solutions that hit the mark. He’s incredibly down-to-earth, yet always sharp and forward-thinking. Chris made a lasting impact on our team, and I’ll genuinely miss working with him. Anyone who gets the chance to work with him is in for something special. He doesn’t just meet expectations—he quietly exceeds them.”
Audrey Murray
Digital Marketing Strategist
Advancial Federal Credit Union
“Over the years, no matter the project, Chris has consistently been one of my go-to people. His deep expertise in web development and problem-solving is unmatched, but what truly sets him apart is his ability to communicate complex technical concepts in a way that’s easy to understand, even for someone outside the field.
Chris doesn’t just provide solutions, he ensures I fully understand them, which builds trust and makes our partnership effortless. He’s thorough, reliable and committed to delivering the best outcomes.
If you're looking for someone who is not only highly skilled but also honest, dependable and an exceptional communicator, I highly recommend working with Chris!”
Jennifer Boroff
Director of Communications
Jewish Women in Action