A strategy lead on your side of the table.
Senior digital leadership, without the full-time hire.
For teams that need someone to own the roadmap, or a trusted second opinion before a big platform, agency or AI decision. I sit between the board deck and the backlog, make the call, and stay to see it ship.
Vendors pitch what they sell. Internal teams are too close to see it. Leadership ends up refereeing between the two. What's missing is one senior voice who knows the business goals and the technical reality, and can say which way to go.
Direction, decisions and delivery oversight
Advice backed by hands-on delivery, so the plan survives contact with engineering.
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Digital roadmaps
2-year plans broken out quarter by quarter, each step tied to a business goal, an owner and a budget.
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Platform & vendor selection
RFPs, demos and agency evaluations run by someone who has implemented the platforms you're comparing.
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Fractional leadership
Part-time senior leadership inside your team: setting priorities, running vendors and reporting up to the executive team.
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Team & process design
Hiring plans, delivery standards and tooling for marketing and digital teams that need to scale.
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Executive workshops
Working sessions that get leadership aligned on goals, trade-offs and the next quarter's priorities.
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Digital audits
An honest read on your site, marketing, tech stack and team, with a prioritized list of what to fix first.
Executives trust me on direction. Engineers trust me on delivery.
From first call to steady cadence
The goal is clarity fast, then a rhythm your team can sustain without me.
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Assess
Interviews, data and an audit of where you stand today, including the uncomfortable parts.
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Align
A leadership workshop that agrees on goals, constraints and how success gets measured.
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Roadmap
A quarter-by-quarter plan with owners, budgets and the decisions that need making now.
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Lead
Ongoing advisory or fractional leadership to keep vendors, teams and timelines on track.
Trusted at the table
Strategy lead for 15+ enterprise accounts at BlueModus, director roles at Xngage and ToTH Mktg, and today fractional marketing lead for Embedded Planet.
A good fit if
- You need senior digital leadership but not a full-time hire yet
- A platform, agency or AI decision is coming and the stakes are high
- Your vendors and internal team disagree on the path
- Leadership wants a plan it can defend to the board
What you walk away with
- A roadmap with owners, budgets and milestones
- Clear recommendations on platforms and vendors
- A team and process that can run without me
- Metrics leadership actually reviews