Growth you can trace back to a decision.
Paid media, SEO and ecommerce, run by someone who has built the store too.
I tie every channel to the numbers your leadership actually reads, then fix the site and store experience where growth quietly leaks out.
Spend goes up, reports get longer, and nobody can say which dollar did the work. Usually the channels are fine. The leaks are in the measurement, the site experience and the handoff between marketing and the store.
Full-funnel, one owner
Channels, site and store are managed together, so a fix in one doesn't quietly break another.
-
Paid media management
Google Ads, retargeting and paid social planned, launched and reported against revenue, not clicks.
-
SEO & technical SEO
Site structure, speed, schema and content built to rank in search and get cited in AI answers.
-
Conversion optimization
Landing pages, product finders and checkout flows tested until more of your traffic turns into revenue.
-
Ecommerce strategy
Replatforming, merchandising and subscription models for B2C and B2B stores on Adobe Commerce and Optimizely.
-
Analytics & KPI frameworks
GA4 and Looker Studio reporting with baselines set against industry benchmarks, so every number means the same thing.
-
Brand & launch campaigns
Names, brands, influencer programs and launch plans for new products, communities and companies.
Audit first, then compound
Most accounts I take over have wasted spend hiding in plain sight. We find it before we add more.
-
Audit
Spend, tracking, site and store reviewed for misreported results and wasted budget.
-
Baseline
KPI targets set against industry benchmarks and agreed with leadership.
-
Launch
Channel plan, creative and site fixes go live together, not in silos.
-
Optimize
A steady test-and-report rhythm that shifts budget toward what's working.
Numbers clients felt
Also: WÜSTHOF's Knife Finder lifted average order value 30%, and Ashland University's MBA campaign filled 3 cohorts against 1 the year before.
A good fit if
- Ad spend is growing faster than revenue
- Nobody trusts the reporting from your current vendor
- Your store gets traffic but underperforms on sales
- You're launching a brand, product or new market
What you walk away with
- A channel plan tied to revenue targets
- Reporting everyone reads the same way
- Site and store fixes that convert
- A monthly rhythm that keeps compounding