The challenge
The Lake District was a major new development with land to sell and no name in the market. It had to win over 2 very different audiences at once: families choosing where to live, and businesses deciding where to open.
What I did
- Created the brand and its digital presence, giving the development an identity before most of it was built.
- Built a social presence to grow awareness among prospective home buyers across the region.
- Ran digital and traditional campaigns to build excitement about the neighborhood and attract businesses to its commercial plots.
The result
The campaigns helped fill more than 250 townhomes and custom-built lots and more than 20 commercial plots.