The Challenge
Advancial, a member-owned credit union founded in 1937, was running its website on an older Kentico build that was getting harder and costlier to maintain. Its data center services business, 2nd Node, which serves other credit unions, ran on a separate site that hadn’t kept pace: it still featured a reader poll from 2015 and blocked visitors on phones from zooming in.
Two brands on two separate sites meant two codebases to maintain and two editing experiences to learn.
What I Did
I was part strategic lead, project manager, and account manager, leading the BlueModus team through all phases.
- Upgraded Advancial to Kentico 13, moving the site off the dated build onto a supported, modern platform.
- Folded 2nd Node into the same Kentico instance, reusing Advancial’s theme elements so the second brand launched faster and stays easier to maintain.
- Led the creative for 2nd Node, giving it a clean, modern look built from the shared design system while keeping its own identity.
- Managed scope across both brands so one team, one codebase, and one content editor experience served both.
- Raised the accessibility bar: skip links, page language, labeled forms, and restored pinch-to-zoom on mobile.
The Result
Advancial and 2nd Node now run on one supported Kentico 13 platform with a shared foundation, so a fix or feature built once benefits both brands.
The 2nd Node homepage went from 26 issues in an automated WCAG 2.1 AA scan to 4, and Advancial’s site scores 96 out of 100 for accessibility in Google Lighthouse.
